Running 91 days and 24/7 with a dream grand prize of USD 200 000, the sixth season of Africa’s biggest reality show will include more of the drama, the emotion, the excitement and the suspense that have made the series a firm fan favourite.
And it’s all going to be amplified!
So says M-Net Africa Managing Director Biola Alabi who heads up the channel’s initiatives across the continent. “By definition amplified means to increase the volume, to make louder, to make more powerful. And that’s exactly what we want to do with season six. To take the elements that audiences find so fantastic and present them in a refreshing new way while adding big surprises and entertaining twists. Amplified is such a well-known pop culture term and Big Brother has definitely become a pop culture success. So the name fits perfectly.”
With a dramatic new eye, etched in a carbon fibre background with an edgy, futuristic feeling and with a sophisticated polished reflective finish, the newly unveiled show logo sets the scene for a bold new season!
With the deadline for entries now closed and the next phase of selection now well under way to choose housemates from the 14 participating countries (Angola, Botswana, Ethiopia, Ghana, Kenya, Malawi, Mozambique, Namibia, Nigeria, South Africa, Tanzania, Uganda, Zambia and Zimbabwe), Big Brother Amplified is on track to launch in little over a month!
“We received an unprecedented amount of entries this year,” says Alabi. “It’s been truly phenomenal, with almost 7000 written entries received from across the continent and countless more people attending the ‘last chance’ open auditions. We’ve had people from all walks of life from very different backgrounds with completely different aspirations …all take this one opportunity to enter Big Brother. It’s really heartening to see that if anything, the show is going from strength to strength.”
Created and produced for M-Net by Endemol South Africa, the series will once again be hosted by charismatic IK Osakioduwa, who has been at the heart of the action since he joined the show two seasons ago. With a brand new house also under construction, it’s a matter of weeks before Big Brother Amplified hits DStv screens!
Also, "Exciting Partnership Announced"
And it’s all going to be amplified!
So says M-Net Africa Managing Director Biola Alabi who heads up the channel’s initiatives across the continent. “By definition amplified means to increase the volume, to make louder, to make more powerful. And that’s exactly what we want to do with season six. To take the elements that audiences find so fantastic and present them in a refreshing new way while adding big surprises and entertaining twists. Amplified is such a well-known pop culture term and Big Brother has definitely become a pop culture success. So the name fits perfectly.”
With a dramatic new eye, etched in a carbon fibre background with an edgy, futuristic feeling and with a sophisticated polished reflective finish, the newly unveiled show logo sets the scene for a bold new season!
With the deadline for entries now closed and the next phase of selection now well under way to choose housemates from the 14 participating countries (Angola, Botswana, Ethiopia, Ghana, Kenya, Malawi, Mozambique, Namibia, Nigeria, South Africa, Tanzania, Uganda, Zambia and Zimbabwe), Big Brother Amplified is on track to launch in little over a month!
“We received an unprecedented amount of entries this year,” says Alabi. “It’s been truly phenomenal, with almost 7000 written entries received from across the continent and countless more people attending the ‘last chance’ open auditions. We’ve had people from all walks of life from very different backgrounds with completely different aspirations …all take this one opportunity to enter Big Brother. It’s really heartening to see that if anything, the show is going from strength to strength.”
Created and produced for M-Net by Endemol South Africa, the series will once again be hosted by charismatic IK Osakioduwa, who has been at the heart of the action since he joined the show two seasons ago. With a brand new house also under construction, it’s a matter of weeks before Big Brother Amplified hits DStv screens!
Also, "Exciting Partnership Announced"
Two of Africa’s biggest brands are uniting around the continent’s biggest reality series as Coca Cola and M-Net today announced their exciting new partnership for the upcoming BIG BROTHER AMPLIFIED. The world’s largest soft drink brand has become a headline sponsor for M-Net’s 91 day reality super-series set to launch on DStv on Sunday May 1.
Fresh New Future
According to M-Net Africa Managing Director Biola Alabi, the relationship between the two companies opens a fresh new future for the Big Brother Africa franchise. “We are thrilled that Coca Cola, one of the most innovative and iconic companies on the globe has formed a strategic alliance with M-Net for what is our most dynamic show on the continent. This is a testament to the power of this series and the enduring popularity it enjoys with audiences through Africa for its themes of African unity, cultural diversity and fun entertainment.”
She goes on to say, “M-Net is confident that with Coca Cola we can bring to Big Brother fans, whose loyalty to and enthusiasm for the series is the driving force behind its success, a fantastic fresh new season of Big Brother!”
Coca-Cola Nigeria marketing director, Austin Ufomba said "Coca-Cola is delighted to partner with M-Net to refresh and amplify Big Brother Africa, the hugely popular reality TV show that has become a unifying entertainment platform for the continent's youth".
Passion Points
He explained his company's rationale for the partnership. "This partnership advances our objective to connect to our consumers' passion points. It also presents us with a valued opportunity to help dial up integrative cross-cultural conversations among the youth of this very diverse continent."
He continues, "As a brand, Coca-Cola has consistently promoted Friendship, Optimism and Happiness - all of which are values that Big Brother Africa equally espouses. Our partnership with M-Net on this franchise will give the viewers a more intense experience of Open Happiness during the 91 days of this new season, aptly tagged 'Big Brother Amplified'. Our flagship brand will be supported in this task by Eva, our premium bottled water; Cappy, our fruity juice brand; and Sprite, our edgy lifestyle brand. Significantly, Big Brother Amplified will begin airing in May 2011, when we celebrate Coca-Cola's 125th Anniversary".
Amplified!
With the logo of the show released recently, the countdown to BIG BROTHER AMPLIFIED has intensified as the final rounds of selection are completed and the show’s producers Endemol put the finishing touches to a redesigned BIG BROTHER house.
Fans of the show can get news and updates on Twitter and Facebook and of course celebrity angle.
So with the countdown to the series heating up, get up amped up for BIG BROTHER AMPLIFIED!
A Perfect Partnership, IT IS A MUST WATCH SHOW!!!! Celebrity angle, is sure to catch up on all the exciting action.... So dear readers, keep checking this blog for more info... Cheers.
Fresh New Future
According to M-Net Africa Managing Director Biola Alabi, the relationship between the two companies opens a fresh new future for the Big Brother Africa franchise. “We are thrilled that Coca Cola, one of the most innovative and iconic companies on the globe has formed a strategic alliance with M-Net for what is our most dynamic show on the continent. This is a testament to the power of this series and the enduring popularity it enjoys with audiences through Africa for its themes of African unity, cultural diversity and fun entertainment.”
She goes on to say, “M-Net is confident that with Coca Cola we can bring to Big Brother fans, whose loyalty to and enthusiasm for the series is the driving force behind its success, a fantastic fresh new season of Big Brother!”
Coca-Cola Nigeria marketing director, Austin Ufomba said "Coca-Cola is delighted to partner with M-Net to refresh and amplify Big Brother Africa, the hugely popular reality TV show that has become a unifying entertainment platform for the continent's youth".
Passion Points
He explained his company's rationale for the partnership. "This partnership advances our objective to connect to our consumers' passion points. It also presents us with a valued opportunity to help dial up integrative cross-cultural conversations among the youth of this very diverse continent."
He continues, "As a brand, Coca-Cola has consistently promoted Friendship, Optimism and Happiness - all of which are values that Big Brother Africa equally espouses. Our partnership with M-Net on this franchise will give the viewers a more intense experience of Open Happiness during the 91 days of this new season, aptly tagged 'Big Brother Amplified'. Our flagship brand will be supported in this task by Eva, our premium bottled water; Cappy, our fruity juice brand; and Sprite, our edgy lifestyle brand. Significantly, Big Brother Amplified will begin airing in May 2011, when we celebrate Coca-Cola's 125th Anniversary".
Amplified!
With the logo of the show released recently, the countdown to BIG BROTHER AMPLIFIED has intensified as the final rounds of selection are completed and the show’s producers Endemol put the finishing touches to a redesigned BIG BROTHER house.
Fans of the show can get news and updates on Twitter and Facebook and of course celebrity angle.
So with the countdown to the series heating up, get up amped up for BIG BROTHER AMPLIFIED!
A Perfect Partnership, IT IS A MUST WATCH SHOW!!!! Celebrity angle, is sure to catch up on all the exciting action.... So dear readers, keep checking this blog for more info... Cheers.
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